Subhechcha Ganguly 
Anil Kapoor is now protected against unauthorised use of his name, likes, and persona thanks to a decision from the Delhi High Court. The court ruled that unlicensed platforms cannot utilise Anil Kapoor’s name, voice, image, or conversation for profit.He highlighted hundreds of films and web series in which he appeared, as well as a number of important accolades, in his plea, according to a CNBC report.
It was argued that in addition to being extremely valuable financially, his name and identity ought to be shielded from being misappropriated online. As examples of misuse, he included the sale of t-shirts with his images, individuals occupying IP addresses holding his identity, and even the usage of deep fakes to produce pornographic content.
In the lawsuit, Kapoor’s personality rights—including those pertaining to his name, voice, look, likeness, speaking style, and gesticulations—were defended.While there can be no doubt that free expression regarding a famous person is protected in the form of articles, news, satire, and parody that is genuine, the court stated. As well as criticism, which may be sincere. According to the CNBC article, “the same would be illegal when the same crosses the line and results in tarnishing, a blackening, or jeopardising the individual’s personality.”
According to the court’s decision, it is illegal to make use of a celebrity’s name, likeness, or other likeness without their consent. A celebrity’s right to an endorsement-based source of income can be taken away, the judge said.In a case where such actions are likely to constitute a violation of the veteran actor’s rights, the court noted that new technologies like machine learning and generative artificial intelligence are making it possible to profit from a celebrity’s online persona as well as the use of his image in GIFs.The court had previously made a comparable decision in November 2022, upholding legendary actor Amitabh Bachchan’s celebrity rights.
