Pushpa – A movie that changed the dynamics of Bollywood

by Subhechcha Ganguly

Pushpa: The Rise, starring Allu Arjun and Rashmika Mandanna, was released precisely one year ago today. Prior to the publication of this picture, Allu and Rashmika were both well-known actors in the North Belt as well as major stars in the Southern film industry. The kind of success this film had across all of India, nevertheless, was unanticipated.

Not only did “Pushpa: The Rise” become a huge hit, but it also served as a reminder that films can have a profound effect on viewers—sometimes to the point where the dialogue and attitudes of the actors end up ingrained in popular culture.

Pushpa changed the graph of Movies in Lockdown

India was emerging from the pandemic and lockdown period at the time of the publication of Pushpa: The Rise. Around the same time as this film’s release, Ranveer Singh’s eagerly anticipated 83 also came out, but it was a complete failure. It was a critical period for the Indian film industry as the majority of blockbuster films starring superstars like Salman Khan (Antim: The Final Truth) and Akshay Kumar (Bell Bottom) failed to connect with audiences.Sooryavanshi, Akshay’s successful film, was not a huge box office success. Bollywood initially experienced a huge blockbuster with the South Indian film Pushpa: The Rise. Pushpa 1 astonished everyone by running for weeks on end in Mumbai’s multiplexes while the Southern stars waited for the KGF sequel and SS Rajamouli’s RRR to become national superhits.At that point, Bollywood producers, distributors, and performers began recognising the film and talking about why Southern films are more effective and popular in Bollywood today and what Hindi cinema is doing wrong. Without a doubt, Baahubali by SS Rajamouli was the film that brought the Southern film industry to the forefront of the nation’s consciousness.

Does Bollywood need to learn from the South Industry ?

The concept that top-notch acting, sincere attempts, and relatable and original content will always have an audience—and that is where Bollywood falls short—was first established by Yash as Rocky Bhai in KGF, and then it was Pushpa: The Rise.

Since Bollywood lacks conviction and creativity, even prominent filmmakers and producers like Karan Johar have come to terms with the fact that it’s time for it to take a cue from the Southern film industry. Pushpa: The Rise built on the foundation that Baahubali and KGF laid, and now RRR and KGF 2 are continuing the legacy.

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